Meta Joins Generative AI Race, Will Begin Testing AI-Powered Ads Tools to Create Content

Meta Joins Generative AI Race, Will Begin Testing AI-Powered Ads Tools to Create Content

Social media giant Meta Platforms joined the generative AI product race on Thursday, saying it would begin testing artificial intelligence-powered ad tools that can create content like image backgrounds and variations of written text. A select group of advertisers will be invited to experiment with the tools in a “testing…