Disney Using New AI-Backed Advertising Tool For Disney+, Hulu Ads

Disney Using New AI-Backed Advertising Tool For Disney+, Hulu Ads

Walt Disney is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a movie or television series. Dubbed “Disney’s Magic Words,” this tool introduces a new form of contextual advertising for the Disney+ and Hulu…

Apple Vision Pro Optimised Third-Party Apps to Include Zoom, Microsoft 365 Apps, More: Report

Apple Vision Pro Optimised Third-Party Apps to Include Zoom, Microsoft 365 Apps, More: Report

Apple is gearing up to launch its Vision Pro mixed reality headset, with preorders for the device live right now in the US. The ambitious product, which Apple calls a “spatial computer,” will be the company’s first new hardware category in nearly a decade. Apple Vision Pro claims to cater…

The Creator, Starring John David Washington, Is Set to Release on Disney+ Hotstar on December 20

The Creator, Starring John David Washington, Is Set to Release on Disney+ Hotstar on December 20

The Creator is headed to Disney+ and Disney+ Hotstar on Wednesday, December 20. Gareth Edwards’ latest sci-fi affair set amidst a futuristic war between humans and AI, will arrive 82 days after its theatrical release on September 29, during which it collected $104 million (about Rs. 866 crore) at the…

Echo Series Will Debut Under New Marvel Spotlight Banner to Help Reduce MCU Homework

Echo Series Will Debut Under New Marvel Spotlight Banner to Help Reduce MCU Homework

Echo, the upcoming Marvel Studios’ web series, will kickstart a new label in the Marvel Cinematic Universe. Dubbed ‘Marvel Spotlight,’ the new banner will allow audiences to jump into a superhero’s arc without worrying about continuity or having to catch up on other projects in the franchise. It is named…

Daredevil: Born Again Gets Major Creative Reboot With Original Writers Being Let Go

Daredevil: Born Again Gets Major Creative Reboot With Original Writers Being Let Go

Daredevil: Born Again is reportedly undergoing a massive creative overhaul. As per The Hollywood Reporter, during the writers’ strike production break in mid-June, Marvel executives, including President Kevin Feige, reviewed shot footage from the soft reboot and came to the conclusion that the ‘show wasn’t working’. Its effects were seen…

Loki Season 2 Premiere Draws 10.9 Million Viewers Globally in Just Three Days

Loki Season 2 Premiere Draws 10.9 Million Viewers Globally in Just Three Days

Loki season 2 is celebrating a solid opening weekend. As per Disney, the premiere racked up an impressive 10.9 million viewers globally during its first three days, since its October 5 premiere in the US (October 6 in India, and everywhere else). With these numbers, it has become the second-most-watched…

Disney+ to Begin Password Sharing Crackdown This November in Canada

Disney+ to Begin Password Sharing Crackdown This November in Canada

Disney+ will begin restricting password sharing starting November 1 in Canada. Subscribers in the region received an email stating they’ll soon be prohibited from sharing accounts with people outside their ‘household.’ Household, in this case, refers to the devices associated with a primary personal address used by people living within…

Amazon Prime Video Shows and Movies to Include Limited Ads in Early 2024

Amazon Prime Video Shows and Movies to Include Limited Ads in Early 2024

Amazon Prime Video will include advertising during shows and movies starting early next year, the streaming giant confirmed on September 22. Ads in Prime Video content will be initially introduced in countries including the US, UK, Germany, and Canada in early 2024. Prime Video users in France, Italy, Spain and…

Star Wars Celebration 2023: Ahsoka Teaser, Daisy Ridley Returns, Andor Season 2 Release Window, and More

Star Wars Celebration 2023: Ahsoka Teaser, Daisy Ridley Returns, Andor Season 2 Release Window, and More

Star Wars Celebration 2023, held on April 7 in London, had a ton of surprises from Lucasfilm’s galaxy far, far away, ranging from new information on TV shows and movies. This year’s event coincides with the 40th-year anniversary of Return of the Jedi and drops details on three new theatrical…