Government Mandates Social Media Influencers to Disclose Material Interest for Endorsements

Government Mandates Social Media Influencers to Disclose Material Interest for Endorsements

ByNews Polite

The government on Friday made it mandatory for social media influencers to disclose their “material” interest in endorsing products and services and violations can attract strict legal action, including ban on endorsements. The regulations are part of continuing efforts to curb misleading advertisements as well protect the interests of consumers…