Disney Using New AI-Backed Advertising Tool For Disney+, Hulu Ads

Disney Using New AI-Backed Advertising Tool For Disney+, Hulu Ads

Walt Disney is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a movie or television series. Dubbed “Disney’s Magic Words,” this tool introduces a new form of contextual advertising for the Disney+ and Hulu…

Twitter Offers Advertisers Incentives Amid Marketer Exodus After Elon Musk Takeover: Report

Twitter Offers Advertisers Incentives Amid Marketer Exodus After Elon Musk Takeover: Report

Twitter is offering advertisers incentives to increase their spending on the platform, according to an email sent on Thursday to advertising agencies, an effort to jump-start its business after Elon Musk’s takeover prompted many companies to pull back. Details of the incentive offer were first reported by newsletter Marketing Brew….

Kim Kardashian breaks silence on controversial Balenciaga kids ad campaign
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Kim Kardashian breaks silence on controversial Balenciaga kids ad campaign

Kim Kardashian is “re-evaluating” her relationship with Balenciaga after the brand drew backlash for producing an ad campaign featuring children holding teddy bears dressed in BDSM-style harnesses. The star broke her silence on the controversy in a statement to Twitter Sunday night after fans had been demanding she denounce the…