Walt Disney is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a movie or television series. Dubbed “Disney’s Magic Words,” this tool introduces a new form of contextual advertising for the Disney+ and Hulu…
Amazon will start incorporating advertisements within their Prime Video streaming services soon. A report citing the company’s intimation to Amazon Prime users in the US claims that the standard Amazon Prime plan will show ads while streaming movies and TV shows. This, however, is not a sudden move. The company announced the…
Google Chrome will complete its transition to its Manifest V3 extension specification in 2024, the company recently announced via a blog post. The switch to Chrome’s Manifest V3 from the previous version is expected to severely limit the functionality of extensions on the world’s most widely used web browser —…
Meta Platforms on Wednesday said come 2024, advertisers will have to disclose when artificial intelligence (AI) or other digital methods are used to alter or create political, social or election related advertisements on Facebook and Instagram. Meta, the world’s second-biggest platform for digital ads, said in a blog post it would require advertisers to disclose…
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