Rosie Huntington-Whiteley details ‘wonderful’ Alo Yoga partnership as brand opens London flagship store

LONDON — Rosie Huntington-Whiteley has opened up about her “wonderful” partnership with Alo Yoga as the model attended the clothing and wellness brand’s store launch in London.

The former Victoria’s Secret runway star, 37, arrived in a stunning white bodycon dress paired with lace-up heels to match for the opening of Alo’s flagship store in the city’s historic Regent Street Wednesday.

She accessorized with statement silver earrings and a white clutch bag.

This milestone, which represents a substantial expansion of the brand’s European presence, was also attended by actor Idris Elba’s wife Sabrina Elba and British singer Rochelle Humes.

“I’ve been wearing Alo for coming on 10 years now,” Huntintgon-Whiteley, who shares two kids with Hollywood actor Jason Statham, exclusively told Page Six Style. 

“I’m really an OG fan of Alo and to be here at the Regent Street opening, in my own home country, is great. It’s a wonderful partnership that I’m proud of.”

Located at 150 Regent Street, the new 10,000-square-foot Alo store showcases the brand’s complete range of fashion-forward apparel for women, men, and unisex styles.

“We are excited to open our second store on London’s historic Regent Street. This store is more than just a retail space — it’s a chance to connect more deeply with our community,” Danny Harris, co-founder and co-CEO of Alo Yoga, told Page Six Style.

“We aim to provide a space where our community can not only shop but also experience the mindful lifestyle that Alo represents, fostering connections and promoting mind-body wellness.”

“We look forward to becoming a part of the vibrant London community and bringing our unique blend of fashion, performance, and mindfulness to this iconic city,” added Harris, who co-founded the brand in 2007.

To celebrate the flagship store opening, Alo Yoga will ignite London with a month-long celebration of special events and community classes at the permanent new hotspot.

What’s more, the brand is planning even more London launches later this year.

Since establishing its heavy social media presence, the brand has cultivated a dedicated community of celebrities and influencers worldwide.

In addition to Huntington-Whiteley, the brand’s ambassadors include Kendall, Kylie and Kris Jenner, Hailey Bieber, Taylor Swift, Alessandra Ambrosio, Bella Hadid Sofia Richie, and Kaia Gerber, to name a few.