Opinion | The DeSantis Campaign Is Revealing What Republican Voters Really Want

If Ron DeSantis surprises in Iowa and beyond, if he recovers from his long polling swoon and wins the Republican nomination, it will represent the triumph of a simple, intuitive, but possibly mistaken idea: That voters should be taken at their word about what they actually want from their leaders.

It was always clear, going into 2024, that a large minority of the Republican primary electorate would vote for Donald Trump no matter what — including, in the event of his untimely passing, for the former president’s reanimated corpse or his A.I. simulation. A smaller bloc strongly preferred a pre-Trump and un-Trump-like Republican; this has become the Nikki Haley constituency.

This left a crucial middle bloc, maybe 40 percent of the party in my own guesstimation, that was Trump-friendly but also seemingly persuadable and open to another choice. These were those Republicans who mostly hadn’t voted for Trump in the early primaries in 2016, who had regarded him as the lesser of two evils during his tilt with Hillary Clinton, but who had gradually become more authentically favorable toward him over the course of his presidency — because of the judges he appointed, because of the strength of the economy, because they reacted against the hysteria of his liberal opponents, or just because of the alchemy of partisan identification.

I talked to a lot of these kind of Republicans between 2016 and 2020 — not a perfectly representative sample, probably weighted too heavily toward Uber drivers and Catholic lawyer dads, but still enough to recognize a set of familiar refrains. These voters liked Trump’s policies more than his personality. They didn’t like some of his tweets and insults, so they mostly just tuned them out. They thought that he had the measure of liberals in a way that prior Republicans had not, that his take-no-prisoners style was suited to the scale of liberal media bias and progressive cultural hegemony. But they acknowledged that he didn’t always seem entirely in charge of his own administration, fully competent in the day-to-day running of the government.

So their official position was that they wanted a version of Trump with less drama, who wasn’t constantly undermined by his generals or his bureaucrats, who didn’t seem confused about the difference between tweeting about a problem and actually addressing it. They didn’t want to go back to the pre-Trump G.O.P., but they also didn’t just want to replay Trump’s first term — especially how it ended, with Trump at war with his own public health apparatus over Covid while a left-wing cultural revolution surged through American cities and schools and mass media.

Ron DeSantis’s entire persona as governor of Florida seemed to meet this ostensible demand. He had a strong record of both political and legislative success, having moved Florida rightward at the ballot box and in public policy — a clear contrast with Trump, as a one-term president who presided over notable Republican political defeats. DeSantis was a cultural battler who seemed more adept than Trump at picking fights and more willing than many pre-Trump Republicans to risk the wrath of big donors and corporations. His Covid record was exactly in tune with the party’s mood; he exuded competence when a hurricane hit; he fought constantly with the media and still won over Florida’s swing voters. If Republicans wanted to keep key elements of Trumpism but joined to greater competence, if they wanted a president who would promise to build a wall and then actually complete it, DeSantis was clearly the best and only possibility.

Those voters still have a chance, beginning in Iowa, to make the choice they claimed to want. But if current polls are correct and they mostly just return to Trump, what will it say about how political identification really works?

One argument will be that DeSantis failed the voters who were open to supporting him, by failing to embody on the campaign trail the brand that he built up in Florida and that had built him solid national polling numbers before he jumped into the race.

For instance, it’s clear that the ability to wrangle happily with the liberal media is a crucial part of the Trumpian persona, and having showed some of that ability in Florida, DeSantis unaccountably tried to run a presidential campaign exclusively via right-wing outlets and very-online formats like his disastrous Muskian debut. His lack of charisma relative to Trump was always going to be a problem, but he still made it worse by cocooning himself, initially at least, from the conflicts that should have been a selling point.

Or again, any Trumpism-without-Trump would presumably need to copy some of Trump’s flair for ideological heterodoxy, his willingness to ignore the enforcers of True Conservatism and promise big — new infrastructure projects, universal health care, flying cars — whatever the indifferent follow-through. And again, while the DeSantis of Florida seemed to have some instinct for this approach — attacking woke ideology in schools while also raising teacher salaries, say — as a presidential candidate he’s been more conventional, running the kind of ideologically narrow campaign that already failed to deliver Ted Cruz the nomination in 2016.

But allowing for these kind of specific critiques of how DeSantis has failed to occupy the space he seemed to have carved out, his struggles still seem more about the gap between what voters might seem to want on paper and how political attractions are actually forged.

Here DeSantis might be compared to the foil in many romantic comedies — Ralph Bellamy in a Cary Grant vehicle, Bill Pullman in “Sleepless in Seattle,” the boyfriend left behind in the city while the heroine reconnects with her small-town roots in various TV Christmas movies. He’s the guy who’s entirely suitable, perfectly sympathetic and yet incapable of inspiring passion or devotion.

Or again, to borrow an insight from a friend, DeSantis is an avatar for the generation to which he (like me, just barely) belongs: He’s the type of Generation X-er who pretends to be alienated and rebellious but actually has a settled marriage, a padded résumé, a strong belief in systems and arguments and plans — and a constant middle-aged annoyance at the more vibes-based style of his boomer elders and millennial juniors.

The Republican Party in the Trump era has boasted a lot of Gen X leaders, from Cruz and Marco Rubio to Paul Ryan and Haley. But numerically and spiritually, the country belongs to the boomers and millennials, to vibes instead of plans.

This might be especially true for a Republican Party that’s becoming more working-class, with more disaffected and lower-information voters, fewer intensely focused consumers of the news, less interest than the Democratic electorate in policy plans and litmus tests. (Though even the Democratic electorate in 2020 opted against its most plans-based candidates in the end, which is why an analogy between DeSantis and Elizabeth Warren has floated around social media.)

And it’s definitely true in the narrative context created by Trump’s legal battles, all the multiplying prosecutions, which were clearly the inflection point in DeSantis’s descent from plausible successor to likely also-ran.

If a majority or plurality of Republican voters really just wanted a form of Trumpism free of Trump’s roiling personal drama, a version of his administration’s policies without the chaos and constant ammunition given to his enemies, the indictments were the ideal opportunity to break decisively for DeSantis — a figure who, whatever his other faults, seems very unlikely to stuff classified documents in his bathroom or pay hush money to a porn star.

But it doesn’t feel at all surprising that, instead, voters seem ready to break decisively for Trump. The prosecutions created an irresistible drama, a theatrical landscape of persecution rather than a quotidian competition between policy positions, a gripping narrative to join rather than a mere list of promises to back. And irresistible theater, not a more effective but lower-drama alternative, appears to be the revealed preference of the Republican coalition, the thing its voters really want.