Opinion | Ron DeSantis vs. the ‘Woke Mind Virus’

Finally, DeSantis is so deeply, fatally online that he doesn’t seem to understand that Musk’s concerns only partly overlap with the concerns of the people he needs to vote for him.

DeSantis is betting that anti-wokeness, the belief system that ties him to Musk, is enough to power a presidential race. He’s not necessarily wrong: Though polling about the salience of wokeness is mixed, in an April Wall Street Journal survey, 55 percent of Republicans said “Fighting woke ideology in our schools and businesses” was more important than protecting Social Security and Medicare. The reason DeSantis is a major contender in the first place is the reactionary agenda he’s enacted in Florida, which includes sweeping limitations on what can be taught in public schools, a six-week abortion ban and the cruelest anti-trans policies in America.

But anti-wokeness has different flavors. There are the worries about the erosion of what were once called “family values,” and then there are the esoteric concerns of Silicon Valley edgelords. DeSantis emphasized the latter on Wednesday night, discussing niche issues in language that I suspect is unintelligible to ordinary people, even those who might hate the brand of social justice politics derided as wokeness. He spoke, without much explanation, about college “accreditation cartels,” the “E.S.G. movement” — investing that weighs environmental, social and governance factors — and central bank digital currency. A large part of the discussion — far more than about, say, the economy or foreign policy — was about Twitter itself.

“The woke mind virus is basically a form of cultural Marxism,” DeSantis said later Wednesday night on Fox News. If you spend time on the right-wing internet, that is a platitude. But my guess is that for a lot of people, it’s gibberish. Now, Trump also repurposes ideas and memes from the far-right internet demimonde, but he does so with a lowest-common-denominator bluntness. “We’re going to defeat the cult of gender ideology and reaffirm that God created two genders, called men and women,” Trump said in South Carolina earlier this year. You don’t have to know exactly what “gender ideology” is to know what he means.

In his recent book, “The Courage to Be Free,” DeSantis wrote that his first encounter with the left was at Yale University, where he got his undergraduate degree, and that experiencing “unbridled leftism on campus pushed me to the right.” From there, he went to Harvard Law School, which “was just as left-wing as Yale.” What he doesn’t seem to understand is that for all his hatred of Ivy League pretensions, his political outlook was shaped in the Ivy League’s crucible. He speaks the language not of normal people but of right-wing counter-elites, thinkers and activists who come out of the same rarefied milieus as the progressive intellectuals they despise.