New York Giants’ Dexter Lawrence appears in new NFL brand campaign

The 2023 regular season is just around the corner and the NFL has begun ramping up both their advertising and promotion.

As part of that effort, the league recently debuted its “You Can’t Make This Stuff Up” campaign featuring comedian Keegan-Michael Key. It also features a wide range of NFL superstars from Jason Kelce to Patrick Mahomes and from Jalen Ramsey to New York Giants nose tackle Dexter Lawrence.

Buy Giants Tickets

In fact, Lawrence is heavily featured in one of the new commercials.

Check it out:

“Our goal was to make this campaign tongue-in-cheek, humorous and clever in the way we tapped into popular memes and cultural conversations about the league and its incredible real-life storylines that are better than anything you could make up,” said TIM ELLIS, Chief Marketing Officer at the NFL.

“We really wanted to have fun with this and not take ourselves too seriously. We hope fans get a kick out of the campaign and are sitting on the edge of their seats to see what spectacles unfold this season.”

The campaign will run 16 pieces of content throughout the season, focusing largely on key moments.

In anticipation of the narratives that will happen this year, “You Can’t Make This Stuff Up” is the league’s first campaign for the start of the season that will continue throughout the season. With a total of 16 pieces of content, the campaign will be timed to key moments throughout the year, such as Thanksgiving, Black Friday, Christmas and international games.

Hopefully, the Giants will play well and Sexy Dexy will continue to make appearances.