NBA viewership drops significantly across key broadcasts

NBA viewership drops significantly across key broadcasts

NBA viewership has taken a noticeable hit this season across major broadcasts, reflecting a significant drop in audience numbers compared to last year:

  • ESPN’s Season-Opening Doubleheader: This season’s doubleheader averaged 1.6 million viewers, marking a steep 42% decline from 2023’s season opener, which featured high interest in rookie Victor Wembanyama.
  • Bucks vs. 76ers: This matchup drew 1.71 million viewers, a notable decrease from the 2.55 million viewers who tuned in for last year’s season opener between the Celtics and Knicks.

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