Meghan Markle needs ‘lucrative’ Instagram relaunch to revive public image: expert
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Meghan Markle has returned to Instagram, and according to a prominent royal commentator, her new social media account needs to be lucrative if she wants to use it to revive her public image.
The Duchess of Sussex, 43, kicked off 2025 by launching her own Instagram account with the username @meghan on Wednesday.
The “Suits” alum’s first post was filmed by her husband, Prince Harry, 40, in Montecito, California, where the pair reside with their kids, Prince Archie and Princess Lilibet.
In the video, Markle donned an all-white outfit and ran on the beach, writing “2025” in the sand before smiling and running back off camera.
And according to royal expert Richard Fitzwilliams, Markle’s social media comeback is part of her broader plan to control the narrative surrounding her public image, which has taken a tumble in recent years.
“She and Harry were forced to stop using their @sussexroyal account,” Fitzwilliams told the Daily Mail.
“They had launched it in 2019 and received a million followers in record time. She shut her personal Instagram account and closed her successful lifestyle blog The Tig before their wedding.”
Fitzwilliams claims that Markle’s new personal Instagram account will play a part in promoting her upcoming business ventures, including the impending launch of her lifestyle brand, American Riviera Orchard.
“Meghan’s intention in the video is to look relaxed, confident and, above all, symbolize the freedom they claim they have found,” he told the outlet. “At the moment, interest in the Sussex brand remains enormous.”
Fitzwilliams also notes that the Sussexes are approaching a make-or-break period in their respective careers as their lucrative deal with Netflix is ending later this year.
“If their multimillion-dollar Netflix deal is not extended this year, it would be a disaster for them,” he added.
Elsewhere, PR expert Nick Ede told the outlet that the former actress’ Instagram revival is a chance for her to reestablish a connection with her fans.
“Meghan has returned to social media, and this is a great way of authoring her truth,” Ede said.
“She will be looking at 2025 as the year she reinvents herself and owns who she is. Using social media as a platform to express her personality and own her narrative is a positive step for her.”
Markle’s return to Instagram comes almost five years after she and Harry made a final post on their joint page, @sussexroyal. “Thank you to this community — for the support, the inspiration and the shared commitment to the good in the world. Harry & Meghan,” the couple said in March 2020.
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