LSU’s Angel Reese has highest women’s college basketball NIL value

Angel Reese has officially become the face of women’s college basketball.

After leading LSU to a national championship victory over Caitlyn Clark and Iowa — and the ensuing media hubub — the star forward saw her NIL valuation skyrocket to $1.3 million, according to On3 Sports.

She’s now the highest valued player in women’s college basketball and third highest among all female college athletes, only behind gymnasts Olivia Dunne and Sunisa Lee.

She is also ranked No. 13 on On3’s NIL 100 list, ranking ahead of LSU quarterback Jayden Daniels.

Before her team’s title run in the NCAA Tournament this year, Reese was at $371,000 in NIL valuation.

Fast forward a month and the “Bayou Barbie” tripled her social media following to 3.6 million as well as gaining $480,000 in NIL value.

Her title game antics — giving Clark the John Cena “You can’t see me” hand gesture — helped raise her exposure, as the continued conversation about brash, unapologetic ways.

She quickly capitalized, selling merchandise on her website and getting NIL deals with Calvin Klein, Bose and Coach.

“All year I was critiqued about who I was,” Reese said after adding NCAA champion to her resume. “I don’t fit the narrative. I don’t fit in a box that y’all want me to be in. I’m too hood. I’m too ghetto. Y’all told me that all year. But when other people do it, y’all say nothing.

“So this was for the girls that look like me, that’s going to speak up on what they believe in. It’s unapologetically you. That’s (who) I did it for tonight. It was bigger than me tonight. It was bigger than me.”

Reese, who is only a sophomore and will play collegiate ball for at least one more year, averaged 23 points and 15.4 rebounds this past season.

As soon as the confetti rained onto the court at after the championship game, Reese knew exactly what her future held.

“The price just went up,” Reese exclaimed.

She wasn’t wrong.