K-pop: How jealous ‘super fans’ try to dictate their idols’ private lives

Agencies have also begun creating social apps for their artists which appear to offer fans a glimpse of their idols’ everyday lives. SM, the K-pop-producing powerhouse behind groups like aespa, introduced an app in 2020 designed to look like a one-on-one messenger app, but is in fact a group chat where the idol drops messages for thousands of fans at once.