‘It’s a strong, confident look’

It’s zero-waist fashion, baby. 

Luxe houses of design are taking a stab at slenderizing, debuting sleekly chic “Ozempic coats” as this fall’s most fab finery. 

“It’s a strong, confident look,” Sophie Jordan, the menswear buyer at online luxury retailer Mytheresa, told Bloomberg, which coined the cheeky “Ozempic coat” tag. 

“[It’s] an item that is incredibly easy to wear,” she said, “and integrate into your wardrobe.”

It’s jazzy slimness without the jabs. 

As the mania over weight-loss meds rages on, couturiers worldwide are leaning into leaner cuts and silhouettes. 

A recent survey revealed that a whopping 15.5 million people — approximately 6% of US adults — have turned to injectables like Ozempic and Wegovy to shed excess poundage.

And the fat-zapping craze has prompted designers to churn out “edgier,”  more trimming fits that feature adjustable corsets and sheer embellishments. 

However, some tastemakers, such as Namila, have taken a much more literal approach to the tautness trend. 

The provocative clubwear creator premiered an ever-controversial “I heart Ozempic” shirt during Berlin Fashion Week in July. It triggered slings from critics who deemed the top’s messaging “toxic.” 

But it seems the rising Ozempic coat movement is less about following fat-loss fads, and more about reviving slightly passé pieces like trenches and peacoats.  

Bidding a cheery bye-bye to bulky bubble coats and oversized overdresses, voguish visionaries such as Yohji Yamamoto — as well as Maximilian Davis, the creative director behind Ferragamo, Sabato De Sarno for Gucci, and Jil Sanders designers Luke and Lucie Meier — are rolling out skinny styles for this year’s fall/winter collections.  

And wannabe-svelte fashionistas are eating it up.  

Online inquiries for “long lean coats” have reportedly increased by 16% in recent months, per Lyst, a global fashion search engine. 

Gen Z glamor gals have even likened the frenzy to the popular “old-money aesthetic”— also known as the “stealth wealth” look. It’s a viral nod to high-end, yet low-flash wardrobe classics. 

“The ‘Inspector Gadget’ coat of my dreams,” gushed the NYC-based brunette behind fashion influencer TikTok, @AllTheFinery, while modeling a “gorgeous” pleated trench coat by Sandro Paris. 

Jasmine Howell, a clotheshorse content creator from Australia, also recently turned heads in a long, fitted winter white coat for digital audiences, calling the waist-cinching coverall “the epitome of understated elegance.”

And her fellow diva from down-under, Katherine Londono, a stylist, separately sported a figure-flaunting trench from Pfeiffer.

She stamped her posh post with hashtags like “#CoatSeason” and “#OldMoneyOutfit.”