How EuroLeague Has Improved Their Game Last Season

EuroLeague TV, the digital direct-to-consumer (D2C) service of EuroLeague Basketball, has experienced a significant improvement in fan engagement during the last season. This enhancement was made possible through a strategic partnership between Endeavor Streaming and LiveLike, which brought about various interactive features aimed at enriching the EuroLeague viewing experience.

Fan Engagement Innovations

The key innovations introduced to EuroLeague TV include:

  • Interactive Watchalong: Viewers were provided with an interactive “watchalong” experience within The Players’ View content, where they could engage with the commentators, Jake Cohen and Michael Roll, through a suite of features such as quizzes, polls, and cheer meters.

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