For Teddy Fresh Designer Hila Klein, Success Is in Details

Can you tell us a little about the November collection and what’s coming up?

We really wanted to do a lot of giftable items because, as time goes on, we have learned there are months where people want to buy a lot of gifts, and sometimes, you can’t be prepared for that. This time, we were ready. We made a lot of cute stuff that are doing so well, and I’m happy to see that. We made teddy bear mittens, a hair scrunchie, a bear-shaped mug, and a cute little bonnet. All of the novelty bear pieces were really fun to do this month. Also, when we design for the winter months, I really have fun with it because it’s our opportunity to do outerwear and heavier jackets. To me, when we design those, it’s the most fun because you get to put so much into the make of it and the fabrics, and you can put so much detail into it. 

What do you think will be a fast seller from the collection?

That’s a tough call. Sometimes, I think something will do well, and then it’s not the biggest seller, and then something I wasn’t expecting becomes the biggest one. It’s not always easy to predict. We have this corduroy puffer in tie-dye, and I think those will do really well. If we restock, it won’t happen until next winter, so it’s like you get it now or not at all.  

What about you? What are you wearing on repeat these days?

Right now, it’s the dresses because I’m pregnant. I’ve been wearing anything that is a little more roomy, and dresses are just so easy right now. The thought of wearing pants is not exciting. There’s a dress that’s going to come out next month that I’ve already been wearing so much.