Daisy Edgar-Jones on Her New Campaign With Gucci

Daisy Edgar-Jones has strong memories tied to Italy. One of the most significant is the time she spent in a villa outside of Rome filming the final scenes of Normal People—the television show adapted from Irish author Sally Rooney’s 2018 novel—which was released in 2020 and became the BBC’s most streamed series with 62.7 million views. “That was my first time spending proper time in Italy,” the actress shares with Who What Wear. “I just remember thinking, ‘Oh my gosh, this is incredible.'”

Five years later, the 26-year-old actress returned to the shores of Italy for another big moment: as the new face of Gucci and its Gucci Lido campaign. Edgar-Jones arrived in the cliffside town of Sorrento to shoot the new Gucci Lido campaign with photographer Jim Goldberg alongside actors Aliocha Schneider and David Jonsson. The campaign is a celebration of summer, the storied charm of Italy’s coastal lidos, and tranquil days spent on the Mediterranean coastline, capturing Edgar-Jones with the effortless cool of Jane Birkin in printed silk scarves, woven GG Marmont bags, and terry-cloth swimsuits primed for breezy summer days. Ahead, read our conversation with Daisy Edgar-Jones as she talks about summer packing, Normal People memories, and behind-the-scenes moments from her new campaign with Gucci.