Fashion

Looking at products (and product data) all day every day has a way of teaching you things about consumer behaviour. I joke that I’m psychic about what people will want to buy, but really, I know that it’s all educated assumptions based on years of research and analysis (maybe a…

Welcome to Second Life, a podcast spotlighting successful women who’ve made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second…

Sponsor Content Created With M&S With high summer just around the corner, I’ve found myself standing in front of my wardrobe, frustrated by the lack of pieces that’ll truly do justice to the season. Usually, I’m all for layering up, but this year, I’ve decided to pivot and invest in…

While we all love hats, and baseball caps, beanies, and bucket hats aren’t going anywhere anytime soon, there’s a new (well, returning) accessory trend that’s vying for headspace (pun intended), and Elsa Hosk, for one, is very much on board. Already this summer, Hosk has posted herself wearing headscarves no…

With a keen eye for tracking down the latest summer trends, I couldn’t help but pay attention when I noticed that a large portion of the style set has levelled up their sandals game with a surprising new trend this summer. Where flat shoes such as ballet flats and mules…

As a dedicated fashion follower and keen shopper, I can’t start my day without checking Revolve. My friends often joke that I have a sixth sense for discovering the best new arrivals, and I must admit they might be right, especially given the significant amount of time I devote to…

I said I wouldn’t buy any more skincare products this summer. Call me weak. Call me impressionable. But I can’t resist a really, really good sale. So, here I am, shopping again, despite my best efforts. That’s because Dermstore’s “Sale on Sale” is happening through July 8. Take an extra…

Tyla certainly knows her way around a glowy makeup look. Case in point: her show stopping Met Gala ensemble, which featured sun-goddess, golden-hour glam (plus a hydro-bob) to complement her sand-covered, custom Balmain gown. The singer’s look was easily my favorite of the night, both in the beauty and fashion…

If there’s one cliché about L.A. girls that’s actually true, it’s that we take our health and wellness seriously. Activewear is the unspoken dress code, and smoothie spots, fitness studios, and sunset hikes are embedded into our DNA. Plus, with the city’s beaches and sprawling hills practically in our backyard,…

If you’re at all familiar with Jennifer Lopez’s style (which I’m guessing you are), you know that the shoe trends she chooses to wear aren’t typically considered “sweet”, or low-key. But from time to time, she surprises us all and chooses one that’s a major departure from the platfom shoes,…