Fashion

As a trend-forecasting fashion editor, I have dedicated a lot of time to considering the key trends that will dominate the fashion scene in 2025. In the realm of footwear, I have determined that two sneaker styles will make a significant impact in the coming year. These are the Adidas…

By now, we’re all very aware that some kind of major sale occurs each and every day of the week. If you’re like me, being constantly peppered with deals and steals has led to shopping fatigue, and most of these sales aren’t anything to write home about. Sometimes, the offerings…

Welcome to Second Life, a podcast spotlighting successful women who’ve made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second…

A strange thing happened to me this summer. One day, the skin on my face—specifically my forehead—was suddenly insanely dry. This had never happened to me before, and I didn’t understand why. We’re in the middle of summer, not winter, when it’s normal to experience an increase in dryness. What…

The minute I scrolled across my first TikTok from Martine Lavelle, I was hooked. The stylish social media coordinator and content creator regularly shares a glimpse into her thoughtfully curated life, her focus spanning from fashion to beauty to home décor. During the summer months, there is one clear way…

I don’t know about you but I always struggle to figure out what to wear on summer travel days—especially if an airport is involved. The outfit needs to be very comfortable and you’re probably going to be hot then cold then hot again, so there’s that. Anne Hathaway decided to…

A TikTok-viral body care brand and niche perfume house launch a buffing bar… It sounds like the start of a punny one-liner, but trust me, this collab is nothing to smirk at. Soft Services, the brand that made treating body acne officially *chic*, has teamed up with D.S. & Durga…

Welcome to our podcast, The Who What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers who are shaping the fashion-and-beauty world. Subscribe to The Who What Wear Podcast on Apple Podcasts and Spotify. If you’re familiar with some of fashion’s…

(Image credit: Backgrid) Ever since the Olympics kicked off on the 26th of July, it’s been breaking news headline after breaking news headline as gymnasts, swimmers, sprinters, and more dominate in the Games. But sports haven’t been the only areas of focus to draw attention in Paris over the last…

In an industry where there are too many trends to count or keep track of, my closet has turned into a makeshift laboratory where I test out all the latest products. But I’m a minimalist at heart, so once I sense my wardrobe getting too crowded, I get the itch…