Blake Lively’s Blake Brown haircare brand just dropped at Target

Spotted: Blake Lively’s new brand on the shelves of Target.

The “Gossip Girl” star became the latest celebrity to enter the beauty space on Monday, with Blake Brown haircare line dropping exclusively at the budget-friendly retailer.

The just-launched products were seven years in the making, inspired by the haircare hacks she’s learned on set over the years (hint: you won’t see conditioner in her shower).

“I don’t know anyone who uses conditioner in my industry,” she told Vogue. “It’s not that people in the entertainment industry are gifted with better hair, we’re using a different hair system than the process promoted to the mass market.”

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Instead, Lively recommends purchasing two sets of shampoo and hair masks to swap each shower: the Fundamental Nourishing Shampoo ($19) and Fundamental Nourishing Mask ($20) for hydration, and the Fundamental Strengthening Shampoo ($19) and Fundamental Strengthening Mask ($20) for adding strength.

“People think of hair masks as more of a specialty product or a one-off treatment, but I use it every single time like I use conditioner,” she told the magazine.

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Her eight-product lineup also includes a Rich Reset Pre-Shampoo Mask ($25), Dry Shampoo ($20), Glam Mousse ($19) and All-In-Wonder Leave-In Potion ($19), the latter of which is designed to fight frizz and tangles in between washes.

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The star teased the launch on Instagram last week, writing, “I wanted something that was more affordable but had the same salon/red carpet performance… turns out highest quality is most expensive, who knew??”

It’s certainly been a busy summer for the Betty Buzz founder, who’s currently in the midst of a floral fashion-packed press tour for her new movie, “It Ends With Us.”

Now, with the launch of Blake Brown, another one of her projects is in full bloom.

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Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.

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