“Be Like Mike”: Ira Antelis reveals how a last-minute jingle made history

“Be Like Mike”: Ira Antelis reveals how a last-minute jingle made history

When Ira Antelis co-wrote the “Be Like Mike” jingle for Gatorade in the early 1990s, he didn’t expect it to become one of the most iconic commercial tunes in sports marketing history.

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