Companies have finally figured out what to do with Gen Z workers: ‘This is on trend’
They’re flipping the script.
Companies have finally found Gen Z’s true calling in the workplace: Directing their TikToks.
In a bid to appeal to a younger demographic — and become a viral hit — zoos, colleges, businesses and even NFL are enlisting the help of Zoomers to write the script and edit their videos for social media using their favorite slang terms like “slay,” “hits different” and “pop off.”
“Letting the Gen Z staff write the zoo marketing script,” reads the text on the Northumberland Zoo’s viral video, which has racked up more than 8 million views and features two of the zoo directors, Brian and Linda Bradley, delivering deadpan one-liners.
According to the pair, the horse is a “queen,” meerkats are “slay” and a raccoon is “very demure.”
“Bat,” Brian said, gesturing to the winged mammal, to which his wife responded, “no, I think it’s ‘brat,’” a nod to the album by Charli xcx.
The duo’s daughter, Maxine, is the mastermind behind the über-viral clip, telling The Guardian it “took a long time” to film the video — and get her parents to “concentrate” — which required recruiting a Gen Z staff member for help.
“She was able to say, ‘You can’t use that, it’s too old … Yes, this is on trend.’ She was teaching my dad what you’re supposed to do and how you’re supposed to do it,” Maxine said.
“I couldn’t believe my parents were so up for it, but yes, it was a frustrating process filming it. The one-minute video took two hours … My dad just wasn’t paying attention. Neither of them knew what they were saying.”
Viewers praised the couple’s “comedic timing,” while others confirmed that this type of marketing tactic works, saying this clip would make them want to visit the zoo.
“As a Social Media Marketer, this is 🔥,” commented one person.
“Why do these types of ads actually get me,” agreed another.
“This is such a great trend,” someone else wrote.
Parisian bookstore The Abbey also got in on the fad, with owner Brian Spence calling the Science Fiction genre “the delulu section” and describing books as “bangers.”
“It’s giving literate,” he quipped in the video while standing in one of the shop’s aisles.
Other iterations of the trend feature hilarious edits of their bosses. Chaotic compilations produced by Gen Z employees have been posted by The Nature Conservancy, the UPS Store, the Emirates airline and even the New York Giants.
One such video posted by Jason and Travis Kelce’s official podcast page for “New Heights” features dozens of short clips cobbled together to make a montage of the brothers’ “millennial pause” — a term used to describe the pause and deep breath people take before speaking — and a series of “umm”s and “uhh”s.
“Give them a raise immediately,” one viewer championed.
“This is gold,” another chimed in.
“10/10 this ate!!!!” cheered someone else. “That generation is going to save us all.”
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